Cylent Media approached me to design a logo that could be used for their overall branding and for business. Cylent Media wanted a design that incorporated a raven mainly because a raven is an animal that's seen as something associated with death and darkness, but how Masahisa photographed them changed their perception. They are social, beautiful, elegant, and experience life and death like you and I. Cy (the man behind Cylent Media) gravitated toward them for those reasons. He believes they are symbols of life.
I decided to incorporate his beliefs as a raven taking off, breaking through a circle as it takes flight. A circle symbolizing in this case as a representation of the continual cycle.